Find out more and change your cookies settings. Weather forecast. JCDecaux Group 7,750 views. Add to selection. JCDecaux is committed to making optimised creative delivery simple and accessible, no matter the campaign size or budget. From the latest sports updates to the live streaming of a fashion show or social media contest, dynamic digital campaigns offer stronger … Have a browse here, get inspired and discover some of our favourites including the winning Campaign of... As part of its “Not Normal” campaign, Mini has decided to give its clients a special treat by taking full advantage of the solutions brought by the Cromwell Road Digital Gateway . Discover best in class Creative Solutions campaigns, Sign up for the latest global OOH news and insights. Stella Artois created the ultimate Virtual Reality experience for tennis and beer fans as it invited audiences in London Waterloo to ‘Fly Like Rufus’ in an experiential campaign with JCDecaux. By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. OUR CONCESSIONS. JCDecaux Creative Solutions pushes the boundaries and challenges the conventions of Out-of-Home advertising, transforming innovative concepts into on-street reality. This CMS is web-based and is accessible anywhere at all times. Enter "AD2GO" in promo code to … From increasing awareness and engagement to delivering targeted, dynamic content, JCDecaux Abu Dhabi offers innovative ways to bring brands and their key audiences closer together, building relationships and driving conversations. SmartContent simplifies digital campaign delivery to create dynamic, highly-targeted ads. After the enquiry submission is completed, we will contact you to confirm the enquiry details as soon as possible. * JCDecaux Transport provides the following dynamic content: i. Intelligent messaging Dynamic content, provided by JCDecaux’s digital creative hub "JCDecaux Dynamic“, offers brands new and exciting opportunities to reach their target audience through contextually aware advertising messages adapted to the time of day, the type of audience, the weather conditions or real time feeds linked to a multiple number of visuals. With our partners and stakeholders, we create socially-impactful programs that are self-sustainable and that generate revenue for civic needs. JCDecaux LARGE FORMAT DIGITAL With sector-leading expertise and solutions, JCDecaux helps brands build meaningful interaction and scalable brand communication with their consumers around the world. AN ADDITIONAL 8% SALES UPLIFT DURING A CAMPAIGN BY USING CONTEXTUAL ANIMATED COPY ON DIGITAL SCREENS, Source: Nielsen, data for standard FMCG product campaign on a digital proximity network, UK. JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and innovative creative. Brands connected to the world. JCDecaux DIGITAL BILLBOARDS. The best OOH Creative Solutions around the world in November featured dynamic and personal content from brands. In Hong Kong, JCDecaux Cityscape operates Bus Shelter Advertising since 1993, Tramcar Advertising for more than 10 years and awarded Bus Body concessions of New World First Bus and Citybus since 2015. Here you'll find updates on all things JCDecaux. Digitisation and new possibilities in data integration have opened doors to creative and contextual executions that transform brands from advertisers into social participants. Dynamic digital technology allows for immediate, scalable and reactive content delivery. The campaign uses JCDecaux Dynamic’s SmartContent system which allows Conde Nast Traveller to update their content to the screens in real time and target content based on Heathrow's flight information system data. The creative must be designed with multiple outcomes to reflect the changes in the data feed. The Conde Nast Traveller content is displayed at the Gates and gives passengers travel tips for the destination of their flight. 1 Outdoor advertising company in the world. Countdown. Ii. JCDecaux is at the forefront of this change with cutting-edge digital innovative solutions that make us leaders in this field. JCDecaux’s Creative Solutions and Data Analytics teams can help you establish the best way to bring dynamic possibilities to life for your brand. Iii. You can also use different dynamic content*, such as weather information, UV index predictions, etc. Dynamic content brings a deeper engagement with the audience and allows for data-driven decision making Share on While Out-of-Home is a mass media by excellence, the increasing popularity of digital out-of-home has added several targeting possibilities through dynamic campaigns. JCDecaux Dynamic integrated a standard weather data feed into the SmartContent CMS (content management system), and set up some rules. Put social media elements, such as a hashtag, work for you - make the consumer react directly on the streets in real-time. The digital evolution has empowered smartphone users to shop online whenever they choose, whether on holiday or on the train travelling home from work. Driving E-Commerce by Influencing the Active Consumer Mindset through Dynamic OOH, Trends in OOH: Why Live Content builds Genuine Connections, The challenge of reaching Young Travellers: Tourism & OOH, Best Creative Campaigns of November: Dynamic content, bonding with strangers and chocolate treats, Best of September Creative Solutions: Free Lunch, Zombies and Pizzas, This Just In: OOH gets personal with Mini drivers, Under the magnifying glass: The benefits of display digital advertising (Part II), Under the magnifying glass: The benefits of display digital advertising (Part I), Innovation in thermally sensitive digital screens. Whether utilising targeted networks or dynamic content, JCDecaux helps to adapt brand messaging to time and location throughout this journey, creating connections and building a deeper consumer-brand relationship. The best OOH Creative Solutions around the world in November featured dynamic and personal content from brands. JCDecaux Dubai is a leading OOH Advertising player in the Middle East market since 2008, handing exclusive and long-term advertising contracts thanks to a … Dynamic Digital and Wrap | October 2020. We saw some fantastic campaigns in September, from digital to interactive and showcase executions, appearing across a range of formats and environments. It is now widely recognised that digital has become a bigger part of the display out of home advertising industry  thanks to the many possibilities that this technology brings, both to the medium and the advertisers.In the UK, digital revenues for Q1 2013... To promote Benadryl’s hay fever drug, JCDecaux UK conducted a campaign on Digital screens in London with pollen-sensitive information. SmartContent simplifies digital campaign delivery to create dynamic, highly-targeted ads. JCDecaux and SCA partnered with media agency Wavemaker to create the campaign seen by millions of commuters throughout April and May 2019. OLD EL PASO | DYNAMIC LARGE FORMAT | SEPTEMBER 2020. JCDecaux France acquires Abri Services Media, street furniture specialist in France’s Grand-Ouest region Paris, December 15 th, 2020 – JCDecaux … With over 50 years in operations, JCDecaux provides cutting edge outdoor advertising solutions and Sustainable Development projects across the world. ... just outside Stockholm, JCDecaux Sweden carried an advertisement on one of their bus shelters to promote the Adobe Creative Days seminar.People waiting for their bus could see the advertisement in the bus shelter being manipulated * JCDecaux Transport provides the following dynamic content: i. Dynamic campaigns deliver digital content that is contextually relevant for the brand, place, time, environment and consumer. ‘Connected’ is a targeted insight tool for brands and agencies to find out more about hard-to-reach audiences to help deliver high-impact campaigns. For example, combine a social media campaign with outdoor media. 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