The industry growth between 2012 and 2018 has been tremendous. We evaluated dozens of locations before choosing the two we went with: one location on the Lagos mainland, and another on the island. For realtors, this might be a virtual tour of a house or the building you are selling condos in. * * * * * 23 Countries Across Africa. However, some brands that have the resources to run billboard advertising in Nigeria have, over the years, reaped its fruits, which include: high brand retention and recall, increased consumer loyalty, increased sales, positive brand repositioning and image building and many more. There are some questions you need to ask and check out for when choosing a billboard advertising agency. The smallest steel monopole sign can cost as little as the wooden billboard. The average monthly cost of a standard Unipole billboard as shown in the pciture below is 650,000naira (excluding printing and wrapping cost), while the average monthly cost for a standard Eyecatcher and Gantry (images below) facing high traffic every day in the Lagos are 500,000naira and 450,000naira respectively. In this post, I’ll outline everything we learned at Paystack about billboard advertising in Nigeria. Audiences who view digital billboards in Niagara Falls have shown a 15% increase in retention versus standard billboards alone. Billboard Advertising in Nigeria, the cost of digital billboard advertising in Lagos, Abuja, etc, and outdoor advertising companies in Nigeria, etc. We went through multiple design iterations over the course of many weeks before hitting on a design we were super pleased with. However, they might be affected by harsh weather condition and it might be difficult to modify the ads’ messages. It's one of the major entry points to the island for many people who live in Surulere, Apapa, Mile 2, Ijora, and along Ikorodu Road. The Billboards are top quality using the latest technology and best LED components. However, a request may be upheld provided the applicant takes full responsibility for such an emergency meeting. More. CNN advert rates in Nigeria and other African countries on DSTV Africa, how much does it cost to advertise on CNN? Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. We are transforming the industry with our Digital billboards and indoor LED Units. ). It becomes even more disappointing when considering the fact that about 1 out of every 3 ads clicks are accidental. STATEMENT OF THE PROBLEM. In addition to the above. Science, Technology & Engineering. Both states assume a useful life of only 10 years for digital signs. Contact us and we’ll help you to get on the right track. We ultimately hit on "Pay safe. Everything we learned while mounting Paystack's first billboards in Nigeria's commercial capital. This is the regulatory body tasked with the approval of advertisement copy in Nigeria known a vetting. Designing an ad that can communicate your message boldly and in a few words is important. The size of the billboard makes it almost impossible to not notice it. Don’t forget to ensure that the printing company makes use of material that can stand the weather when the banner is mounted outside. Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. You can call 012931183 or 07067181193 to get more details. The application is then forwarded to the Chairman of the Advertising Standard Panel together with all the attached documents. Digital billboards, on the hand, can display multiple images in a short period of time and can also display other media types such as video and animation. Numerous vendors supply similar but incompatible products at various price points, making it difficult to comparison shop. What do you think about how much we spent? We are an Out of Home Advertising online solution that helps you get the best deal in billboards advertising in Lagos, Port-harcourt, Benin, Abuja, Kano and other major Nigeria cities. In Lagos state the cost of erecting a billboard starts at ₦500,000 to ₦3,500,000 per month with most billboard advertising agencies. We connects brands, tenants and malls to shoppers, through smart media and shopper marketing solutions. With Lamar's digital technology, the possibilities are endless. Billboard advertising cost is determined by the billboard’s geographic market, out-of-home (OOH) rating, and whether it’s a physical vinyl or digital board. To minimise damage, it’s important that your ads are printed on high-quality flex material. Paystack.". Static billboards are the traditional option, where you mount a printed fabric for a fixed amount of time. Alliance Media is widely recognized as the pan-African leader in advertisements billboards and advertising on billboard in Nigeria, having the widest coverage on the African continent. Nigeria’s largest companies have spent a whopping N85.7 billion on Advertising, Branding, Marketing and Promotion “ABMP” expenses in 2019. Low risk and operating costs. It may seem like a big investment. This is exactly how much it cost Paystack to put up two billboards for 3 months each. JCDecaux Lesotho enables advertisers to reach their consumers in the capital and throughout the country with a presence over 400 panels including static billboards, mall digitals and airport advertising This proves that billboard advertising is not a channel for businesses with small advertising budgets, particularly when specified target markets are considered. In some states and cities, a license is required, the average cost of which is approximately $200 per year. Research from Ocean Neuroscience shows that consumers are 48% more likely to click on a mobile ad after being exposed to the same on out-of-home advertising first. Take, for instance, a stationary billboard at one location is noticed by all the people passing by, this will automatically strengthen your product presence in the market as you reach numerous target demographics simultaneously. They are placed strategically to grab people’s attention when they are on the move to connect them emotionally to the brand and inspire them to action. I run an advertisement institute in Nigeria,and we need a LED Billboard. The cost of billboard advertising depends on format, circulation, demographics, and impressions. Re: Digital LED Billboard Installation & Maintenance Service In Nigeria by Displayhub(m): 10:37am On Sep 02, 2017 We install screens for clients and do periodic maintenance on the screens and can also link you up with our clients that use the equipment for commercial advertising. The cost below covers both newspaper websites adverts rates and top blogs sites, Search engine marketing (SEM) and Social … We went back to the original copy and explored a different strong visual element, in this case a mouse cursor hovering over a large pay button. The approval fee costs between ₦25,000 to ₦280,000 per ad, depending on the turnaround time. It's a lot easier to update a digital billboard because there're no printing costs. Are you looking for a vacant billboard in Nigeria to advertise your products, services and events? There has been a constant quest by man since creation to improve on the quality of his life and existence, this ever increasing quest has been propelled by the simple need for man to address the problem posed by his challenging environment. This is a high traffic area which leads to Computer Village, a very popular market where people purchase electronics such as laptops, phones, come get their electronics fixed, and more. Below are 5 top digital screens and their locations, guaranteed to deliver the best ad traffic, foster brand recall and increase brand engagement: Double-Sided Digital Signage, Ikeja City Mall: This is a prime location for advertisers seeking to reach a vast, heterogeneous audience. (Answer), Mobile app development companies in Nigeria and the cost of mobile app development in Nigeria (IOS App and Android app developer), How to name Online Course Website topics and avoid 4 common mistakes others make on their websites, How to create an online course website in 2020 and the Mistakes to avoid, Affordable music promotion company in Nigeria and artist public relation PR, Verified email addresses & GSM phone numbers of companies & individuals in Nigeria. Re: Digital LED Billboard Installation & Maintenance Service In Nigeria by Displayhub ( m ): 1:57pm On May 09 , 2019 Let us know at [email protected]!). Digital; Malls; Airports; Billboards; Ranks; Transit; Street Furniture; Design Guidelines; Gallery; Research . The Advertising practitioner meets twice every month. Copies of the Certificate of Approval must be attached to all media orders. Urgent please. Need some expert advice on how to maximize brand awareness with billboard advertising in Nigeria or lamp posts in Lagos or any part of Nigeria? And by 2021, billboard advertising is expected to grow to a $33 billion industry. One of the interesting things about billboard advertising is the ridiculously low cost, especially when you consider how much it costs per every one thousand people that see the billboard ad. Thanks. Your prompt response will be appreciated. The billboard on Ahmadu Bello Way was mounted on a unipole, while the one on Ikeja Plaza was mounted on a tall building’s roof slab. Static billboards were the mainstay in the OOH industry for a long time. TO ADVERTISE ON VACANT BILLBOARDS IN LAGOS, NIGERIA, Do their billboards offer elevated exposure? Should you build wood billboards? The different sizes were because the billboards had different dimensions, and we displayed different URLs because we wanted to track if there was a difference in traffic between the two locations. The cost of billboard advertising depends on format, circulation, demographics, and impressions. Static billboards only display static content, unlike digital billboards, which can display animated content such as videos. We ultimately went with the hand emoji because we currently use a lot of emojis in our brand communications, and it fit in well in context of the mobile phone (most people use emojis in the context of mobile messaging). If you’ve got questions, or ideas on better ways we could have done this, please reach out to us at [email protected]! Enjoy the peace of mind that comes with knowing that you have the most attractive and reliable LED billboards. The cost of a billboard in Abuja and Port Harcourt and other cities are also determinate by the factors which are listed above. This covers costs of buying and building the frames where the ads campaign will be placed, in my case, I paid shagamu youths 25,000 naira and I had them at my beck and call until my job was done. By law, they review every outdoor ad before brands can publish and promote them. Advertisers. Billboard Advertising Rates in Nigeria -Billboard Prices in Lagos. It would 100% be yours, day and night, till your rent expires, while with digital billboards, your ad would only be displayed for about 8 seconds at a time, once every 64 seconds. No advertisement under the vetting category should be exposed unless a certificate of approval from the ASP, signed by the Chairman and the Registrar of APCON has been received by the applicant or media house. You might find yourself sharing billboard space with a competitor. The average Lagosian spends about 70% of their time outdoors which of course, offers a massive window of opportunity to businesses. For really large prints such as ours, the printing press, Poster Print Limited, first split our ad design into smaller sections in a process called tiling. Airport. Therefore, you need to recognize where your target audience is and meet them with your billboards. Digital billboards cost from $1,000 to over $16,000 per month. Provisions are available for 8- 16 hours accelerated vetting. We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords. Since the billboards were going to be displayed against busy highways, the message needed to be succinct enough for someone speeding in car to get it in a few sentences. The number of countries Alliance Media operates in. APCON is the Advertising Practitioners Council of Nigeria. If we decided to modify our ad mid-campaign, it would require lots of effort to do this on a static billboard. The goal of every business is to make a profit. HOW MUCH DOES BILLBOARD ADVERTISING COST IN NIGERIA VS THE IMPACT OF BILLBOARD ADVERTISING. A hand completing a payment on a mobile phone provided the perfect balance between introducing a human element, while also signalling the link to technology. We evaluate dozens of locations before choosing: mainland, island, market places, roadsides or expressways. But, it will help your company and build a brand awareness image. To be prosperous in, for instance, an activity in package designing or in billboard designing, is working together with a specialised firm in advertising of capital importance. In some states and cities, a license is required, the average cost of which is approximately $200 per year. Every day, thousands of people encounter the Paystack Checkout Form for the first time. Coronavirus in Nigeria: How to turn Covid 19 pandemic to your advantage, Type of Billboard (static billboard or digital billboard), A fee paid to the Advertising Practitioners Council of Nigeria (APCON). Billboard advertising in Nigeria is a type of outdoor advertising that tries to reach prospects when they are outside their homes. The hand is a repeating motif in various aspects of our brand expression and it makes another appearance here. Wood structures may be cheaper but they last half as long as steel. Various figures on the internet about Digital Marketing in Nigeria peg the growth at 25% to 40% on an annual basis. They will vet your billboards adverts to be sure it is up to standard. The price of DStv’s Premium package has increased by R10 to R819 per month, while the Access Fee has increased by … OUTFRONT Media Inc. OUT announced an out of home (OOH) offering for local businesses as companies started to reopen in several states across the country. Digital billboards cost from $1,000 to over $16,000 per month. May 9, 2020 GMT. Thanks. Insights; Affiliates; International Award Forums; Global Case Studies; News; Contact; Billboards. The industry growth between 2012 and 2018 has been tremendous. Improve the efficiency of your sales cycle with our CRM Software Register Now public database of the final 7 outdoor advertising companies, the Service Level Agreement (SLA) we shared with our outdoor agency →, Advertising Practitioners Council of Nigeria, Printing costs (if it's a static billboard), A fee paid fo the Advertising Practitioners Council of Nigeria (APCON), Printing costs (4.6m by 14.5m) = ₦105,000. Alliance Media is widely recognized as the pan-African leader in advertisements billboards and advertising on billboard in Nigeria, having the widest coverage on the African continent. Looks good and lasts a life-time. Press Releases . 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